Maldito Paris 2025

Maldito Paris is a Brazilian and Parisian label working in camp couture. The brand builds its collections around queerness, gender and the body, and treats clothing as a tool for self-invention. In 2025 I was invited to redesign the brand's identity, reinterpreting its visual universe, and to build the world for Quasi Couture, a collection staged as the debutante ball its creative director never had as a queer kid. The identity flirts with luxury and then distorts it. I still work on the identity for each new collection, alongside the brand's creative direction.