The 700 Year Re-Brandbook 2023

Spaten has been brewing in Munich since 1397 and invented the Munich Helles style along the way. For its relaunch in Brazil we built an 800-page brandbook to reintroduce it to a market that had never really met it, covering positioning, tone of voice, typography, photography and layout. At GUT São Paulo I was part of the design team, developing the poster compositions, typographic systems and graphic assets that carry six hundred years of brewing into a contemporary Brazilian brand.