Masterplano ID 2022

MASTERplano is Belo Horizonte's leading electronic music collective and one of the most significant in Brazil, active since 2015. It reclaims nightlife as public territory for queer bodies, running parties in squares, parks and streets rather than behind closed doors. I designed the identity around the collective's own vocabulary, starting with the M: a mark that stacks, repeats and multiplies across the city. Each edition gets its own visual universe built from its theme, which turned the identity from a party circuit into a platform for counterculture in Minas Gerais.